Prototyping utilizes story telling, improvisation, sketches, models, illustrations, storyboarding, videos, enviroments and animations. They all have a role in conveying the intent, the potential and the emotional experience of an idea.

Bryan deBlois - Innovation Focus
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Tim Brown on Design thinking

Designers, think big!

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Design is often about understanding culture and context before we even know where to start to have ideas.

Tim Brown - IDEO
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